Twitter’s value proposition
July 10, 2009During my discussions with one very smart and experienced gentleman, I came across this puzzling question. What is the economic value of twitter? How would you make money out of a service that allows you to broadcast 140 character of less of anything on their cell phone?
I think there is a lot of value in the service provided it is packaged in a way that makes its use in the right context targeted at the right audience. Some of the ideas I can think of:
Reminder Services – broadcast text reminders to students/travelers/employees/etc. Gives higher level of customer services, and hence satisfaction.
Information Services – text when a stock (market) goes above/below some level, or some other temporal news…
Remote auctions on the go…
What else?
Even sending coupons. DellOutlet made close to $3million using Twitter. Check http://mashable.com/2009/06/11/delloutlet-two-million/
If only Twitter can take a bite of such pieces…